Obesity has recently been categorized as a progressive, chronic disease caused by complex factors. Yet people with the condition have long struggled with failed weight loss attempts and social stereotypes that depict them as lazy and lacking self-discipline. It’s time to change this thinking.

We took an empathetic approach to educate people with obesity on the real causes of the disease and point them in the direction of medical professionals for help. This omnichannel campaign was launched in Germany, Saudi Arabia, China, Japan, and the US.

This professional campaign was targeted to gastroenterologists to launch a new medication, JYSELECA, for Ulcerative Colitis.

Beyond the unpredictable flareups of the disease, current therapies (steroids and injections) can be complex and burdensome for patients. Our objective was to show how JYSELECA, a safe and efficacious treatment in pill form, can simplify treatment. The campaign was rolled out across Europe with print, banners, websites, conference pieces, leave behinds, videos, detail aids, patient profiles, patient brochures, and an interactive experience.

While vasamotor symptoms, aka hot flashes, can cause significant discomfort among menopausal and perimenopausal women, the suddenness and intensity of symptoms can often be a topic women bond over. In this unbranded campaign for Astellas, we chose a lighthearted approach based on a behavioural truth to engage our target and prepare them for a new drug that can stop hot flashes in their tracks.

HCP websites, banners, and videos were created to announce Gilead’s entry into the inflammation space. Each campaign was tailored to a specific indication.

Not all people who could benefit from PrEP believe PrEP is for them. There’s a stigma around HIV, the drugs used to prevent HIV, and sometimes a lack of comfort and discussion around the topic of sex itself.

This campaign was designed to be used in sexual health clinics and communities most affected by HIV. The intention was to normalize PrEP with inclusive messaging around self-care

If blood flow can be restored, either by cardiopulmonary resuscitation (CPR) or by getting the heart pumping again, a person can come back from clinical death.

Our idea was to educate teens and young adults on the importance of learning CPR via a partnership with Toronto’s Zombie Parade. Shown here are the posters for the event.

We created a series of unbranded presentations for our ViiV client to educate on HIV, PrEP and other sexual health topics. The presentations were designed for Community Engagement Specialists to share with people who could benefit from PrEP, as well as Community Based Organizations such as Aids Service Organizations.

We’re all burned out on COVID. At the mere mention of the disease, many shut off. The problem is that COVID is still a very real threat to many high-risk Americans who may not know they’re vulnerable.

To educate this group and build awareness of oral treatments, we propose finding a unique way to get their attention in an unbranded space. Let’s give COVID a new brand and a new name. Let’s call it coconuts.

ViiV makes APRETUDE, a brand of pre-exposure prophylaxis, and has a presence at Pride every year. The problem is that APRETUDE is second in the market behind a well-established PrEP brand. Our challenge was to create awareness of a different PrEP option in an unbranded space. We needed to flip perspectives.