Ride for Heart is a charity bike ride for The Heart & Stroke Foundation of Canada. To show the dramatic impact the event has on creating survivors, we transformed a wheelchair into a bicycle. The transformation was filmed and shared on social media. The finished bicycle was placed in various locations around Toronto, and fit with the message, "From Hospital to Health. Join the Ride for Heart to help create more survivors."

The Anything Goes campaign was launched with billboard, transit shelters, online, and a dedicated Facebook page. It provoked consumers to rethink cottage cheese with over-the-top pairings and language that flew in the face of diets and guilt.
Print executions (shopping bag and fruit basket) were developed post-launch.

Large wealth management firms can be complex and impersonal. Principals and associates don’t spend enough time with clients, and clients have a fear of getting lost in the shuffle. Noonoo Pinsler Donato offers an alternative.

It’s getting tougher for wealth managers to meet their clients’ performance expectations while maintaining an acceptable level of risk. Until now. With Fortified Investing, Picton Mahoney can deliver higher returns to the everyday investor without the correlated risk.

This campaign leverages one of Picton Mahoney’s logo elements (brackets) and turns it into a mnemonic device.

Every year, SiriusXM hosts a standup comedy competition where the audience is invited to watch live and vote online for Canada's top comic. We created posters, coasters, and pre-roll video to promote the event.