Ride for Heart is a charity bike ride for The Heart & Stroke Foundation of Canada. To show the dramatic impact the event has on creating survivors, we transformed a wheelchair into a bicycle. The transformation was filmed and shared on social media. The finished bicycle was placed in various locations around Toronto, and fit with the message, "From Hospital to Health. Join the Ride for Heart to help create more survivors."
The Anything Goes campaign was launched with billboard, transit shelters, online, and a dedicated Facebook page. It provoked consumers to rethink cottage cheese with over-the-top pairings and language that flew in the face of diets and guilt.
Print executions (shopping bag and fruit basket) were developed post-launch.
Large wealth management firms can be complex and impersonal. Principals and associates don’t spend enough time with clients, and clients have a fear of getting lost in the shuffle. Noonoo Pinsler Donato offers an alternative.
The greenest building is the one that already exists. This social campaign encouraged building owners to maximize their building’s potential by learning about deep retrofits.
A deep retrofit is a comprehensive building renovation that enhances overall performance by addressing multiple building systems. This means reducing operational costs, achieving at least 50% energy savings, and significantly cutting greenhouse gas (GHG) emissions.
Every year, SiriusXM hosts a standup comedy competition where the audience is invited to watch live and vote online for Canada's top comic. We created posters, coasters, and pre-roll video to promote the event.