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The ViiV booth flipped the script in three ways: upside-down PrEP letters drew attention and directed to the branded website, perspective-changing lenses within the letters invited engagement, and a mirrored face painting area behind the letters all
Perspective-changing lenses in each of the letters invited engagement.
Behind the installation, pride attendees were invited to flip their own script with ambigram face paint stencils. Ambigrams are words that read the same way upside-down and right side up.
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