Ride for Heart is a charity bike ride for The Heart & Stroke Foundation of Canada. To show the dramatic impact the event has on creating survivors, we transformed a wheelchair into a bicycle. The transformation was filmed and shared on social media. The finished bicycle was placed in various locations around Toronto, and fit with the message, "From Hospital to Health. Join the Ride for Heart to help create more survivors."
The Anything Goes campaign was launched with billboard, transit shelters, online, and a dedicated Facebook page. Print executions (shopping bag and fruit basket) were developed as the look of the campaign evolved.
Every year, SiriusXM hosts a standup comedy competition where the audience is invited to watch live and vote online for Canada's top comic. We created posters, coasters, and pre-roll video to promote the event.
Following a data breach in 2017, Equifax held a client appreciation event to restore confidence and demonstrate renewed commitment. The agency was asked to theme the room with the right amount of humility and leadership.
Our solution was the “never ending commitment”. Equifax ideals written in epanalepis, shaped in a circular pattern.